Connecting sustainability to your brand story

  Thursday 14 Sep 2017
  9am to 11am
  Auckland

Is your brand residual, dominant or emerging?

Join us for a workshop with J. Walter Thompson's Planning Director, Jacqueline Smart, on how your branding and sustainability are connected.

Jacqueline will talk about how different brands communicate their organisation's values, and how this resonates with contemporary New Zealand consumer values. We'll also talk about the "Good Life" playbook from the World Business Council for Sustainable Development that aims to help companies and brand agencies inspire customers to live a life that is both more rewarding as well as more sustainable.

This will be a "roll up your sleeves" workshop for sustainability managers and communications and marketing teams from SBC member businesses. We will also live stream the workshop and encourage members around New Zealand to participate in the workshop exercises and discussion.

SBC members and invited guests only. RSVP rsvp@businessnz.org.nz