CONNECTING SUSTAINABILITY TO YOUR BRAND STORY
Is your story residual, dominant or emerging?
A "roll up your sleeves" workshop with J. Walter Thompson’s Planning Director, Jacqueline Smart, on how branding and sustainability are connected.
Jacqueline will talk about how different brands communicate their organisation’s values, and how this resonates with contemporary New Zealand consumer values. We’ll also talk about how the Good Life playbook from the World Business Council for Sustainable Development can apply to a New Zealand context.
We will live stream the workshop and encourage members around New Zealand to participate in the workshop.
Thursday 14th September, 9:00-11:00am, Auckland & Livestream: https://livestream.com/accounts/22384475/events/7666641
RSVP rsvp@businessnz.org.nz
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