Consumer Decision-Making

SBC is working with businesses to identify how to get a better understanding of consumer behaviour and how to interact with consumers in a credible way.

Future Leaders' Programme

In 2014, the Future Leaders' Programme group addressed how to grow understanding of the role of New Zealand businesses to influence more sustainable levels and patterns of consumption. The group explored ways for members to let consumers choose and use products and services that improve environmental outcomes and investigated tools and resources for business.

The group's findings and recommendations are helping SBC identify how it approaches future work on consumer decision-making.