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Peter Simons

Managing Director DB Breweries Limited

Peter Simons

Peter was appointed Managing Director of DB Breweries in August 2017 and leads the organisation in living its business purpose: Brewing a Better New Zealand. Core to this purpose is operating sustainably and collaborating with suppliers, customers, and communities to ensure New Zealand thrives while making progress towards a low-emissions economy.

Peter comes from an international background, having spent almost 30 years working with HEINEKEN around the world in a variety of different roles. Prior to joining DB, he worked in the management of joint venture businesses with SAB and Diageo in South Africa, as GM of Export for Central & Eastern Europe, and most recently as Managing Director of HEINEKEN’s Hanoi-based Vietnamese operating company. During his time in Vietnam, Peter implemented projects to reduce CO2 emissions from the brewery by 50% in two years via a circular economy solution using rice husk waste from local farmers.

Peter is focused on progressing DB’s robust sustainability programme, which includes an ambition to halve the company’s emissions by 2030. Responsible consumption initiatives like When You Drive, Never Drink, and Keys Down, Real Talk also form a significant part of the agenda, along with reducing water use, plastic, and waste.