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Project Crimson

Project Crimson

Environmental charity Project Crimson started in 1990 to help save the pōhutukawa, and later the northern and southern rātā from extinction, rallying community groups, businesses and volunteers to support the planting of over 300,000 pōhutukawa and rātā over three decades.

In 2016, Project Crimson extended their mahi to include the restoration of all native tree species through their programme, Trees That Count. Facing a dwindling biodiversity, climate change and the threat of diseases such as kauri dieback and myrtle rust, native trees need our attention now more than ever and offer us a powerful tool to make a difference in our own big backyard.

To help New Zealand plant millions more native trees, Trees That Count runs the country’s only tree marketplace which enables people to fund or gift native trees online. The native trees are then given free to planting groups around the country who want to upsize their projects and make a bigger impact on the environment.

In just a few short years, Trees That Count has made some big inroads for New Zealand’s environment and made it easy for businesses and individuals who want to make a difference in Aotearoa.

  • Over 500,000 native trees funded and gifted through the online marketplace
  • 480 + planting projects supported with free native trees
  • A team of ecologists deployed in the regions to offer planters advice and expertise in native forest restoration
  • 450 + businesses supporting native tree planting through the marketplace
  • A native tree carbon calculator designed to make it easier to mitigate your carbon emissions
  • Resources designed to improve native tree planting practices
  • Fun activities for kids to inspire the native  tree lovers of tomorrow

As an organisation, Project Crimson is committed to encouraging staff and their suppliers to minimise their own impact on the environment wherever possible.  As well as mitigating carbon emissions from all work travel through the funding of native trees, Project Crimson works with FSC Forestry Certified printers, reusable bag supplier Ecobags and ensures their planting events are minimal waste with no single use water bottles on site.

Project Crimson’s history belongs to all New Zealanders. It was born, and continues to thrive, thanks to Kiwi’s innate love of the land and their desire to ‘get stuck in’ and help out in their backyard when needed.