Good Life 2.0 Playbook New Zealand - Launch & Workshop - Auckland

  Wednesday 27 Mar 2019
  10am to 12pm
  Auckland & Livestream

Consumer decision-making is changing. In New Zealand and worldwide, people are increasingly aspiring to lifestyles that are 'better, smarter, cleaner'. Living well is no longer niche, it’s going mainstream.

But what do New Zealanders really think living well looks and feels like? And what makes Kiwis happy? Join us for the launch of the Good Life 2.0 Playbook New Zealand.

We will share the findings of the first major survey of New Zealanders’ aspirations and attitudes to ‘living well’. The workshop will examine how the data can help your business connect with consumers more meaningfully and how you can use the insights to reflect and enhance what New Zealanders value.

We encourage senior executives, marketers, and your customer experience, people and culture, and sustainability leaders to attend – in short, everyone who works on your organisation’s purpose, strategy and brand communications.

This event is for SBC members and invited guests only. SBC member can register with Jay Crangle jcrangle@businessnz.org.nz