Guest Blog: Getting Future Fit after Covid-19

18 Jun 2020
Simon Harvey, Proxima and Rose Scott, Auckland Council

Now that we’re getting off the couch after Covid-19, it’s time to get your business fit for the future.

Need to track your progress on sustainability? Use the Future-Fit Business Benchmark. Want to get your staff onboard with sustainability efforts in your organisation? There’s in Business.

Auckland Council and Proxima were obviously thinking alike when they chose sustainability tools with similar names. But the good news is that they can be used together to deliver fitness benefits for any business.

The first thing your physio tells you after an injury?  Work out, rebuild muscle strength and get fit to speed up your recovery.  To succeed in business, you need to be in tune with the market and care about the issues your customers care about - you need to be fit for the future.

Your customers are becoming more aware and increasingly concerned about the health of the environment, climate change, waste and wellbeing. The latest Colmar Brunton Better Futures report indicate 3 out of 4 people don’t think business is doing enough to reduce their environmental impacts. Are you?

Why the Future-Fit Business Benchmark?

To make progress on sustainability, a fundamental plank is measuring and managing the environmental, social and governance issues that will make your business responsible and resilient.

In his latest book Green Swans: The Coming Boom in Regenerative Capitalism, global sustainability guru John Elkington says the Future-Fit Business Benchmark “ has the potential to evolve into a global operating system for business, markets, and, eventually, cities and governments.” Why?  Because the Benchmark offers a clear sustainability destination to aim for, and a full set of practical measures to guide progress toward that goal.

The Future-Fit Business Benchmark draws on leading work including Doughnut Economics, Planetary Boundaries and The Natural Step.  There’s a suite of crash-course videos as well as other detailed guides, all freely available to help get you going and keep you moving.

The central feature of Future-Fit is the simple suite of progress indicators that tell you how far you’ve come, how far you still have to travel, and what to do next. Sustainability leaders like Tourism Holdings, Fuji-Xerox, Ziptrek Ecotours and The Body Shop are using the indicators as core strategic performance measures.

Proxima is Aotearoa New Zealand’s first Accredited Partner with the Future-Fit Foundation, offering knowledge, training and support for those wanting to know more.

Get FutureFit in business – New Zealand’s staff engagement tool for climate action

FutureFit in business was designed to help engage and support your people to build resilience while reducing emissions.

The gamified carbon footprint tool was co-developed by Auckland Council to enable Kiwis to discover their impact on the planet then take climate action. Developed by low carbon specialists using behavioural insights, FutureFit in business provides a suite of resources so businesses can engage employees to reduce their carbon footprint.

The business package includes a customised FutureFit platform and business-wide reporting dashboard (that shows real-time carbon savings for combined staff and behaviour insights) and a 12-month staff engagement plan.  There’s a helpful introduction video to demonstrate how it works.

FutureFit was recently recognised as one of the leading carbon calculators in New Zealand, according to an independent report from Wise Response, an environmental group in Otago. The key points that impressed them were the gamification elements that fostered behaviour change - tailored actions, the ability to compete in teams and set goals/reminders – enabling people to actually make change after measuring their footprint.

FutureFit already has over 3,000 people using it, collectively saving over 510,000 kg of carbon.

Leading New Zealand businesses have been quick to commit to climate action, with Spark and NZ Post amongst the first corporates to sign-up with FutureFit in business this year.  Contact FutureFit today for more information or visit FutureFit in business.

By Simon Harvey, Executive Director of Proxima and Rose Scott, Low Carbon Specialist at Auckland Council.